The Bankable Speaker Newsletter Issue #20: Q2 Activation: Build the System. Book the Talks. Get Paid.
Note from Dr. Shana

We are officially in Q2.
So let me ask you something real…
How many talks do you actually have on your calendar right now?
Not ideas.
Not “I’m thinking about reaching out.”
Not “I posted on LinkedIn last week.”
Confirmed. Booked. On deck.
Because here’s the truth most people don’t want to say out loud:
If your calendar is empty… your system is broken.
And I don’t say that to shame you — I say that to shift you.
Too many speakers are still operating from this mindset:
“I need to speak for free to build my brand.”
No, you don’t.
You need:
- A clear message
- A defined audience
- A repeatable pitch system
- A follow-up structure
Because speaking is not random.
Speaking is a SYSTEM.
And Q2 is where we stop “hoping” and start building a pipeline for Q3.
Let’s Get Real (Quick Audit)
Before we go any further, answer this:
- How many talks do I currently have booked?
- How many pitches did I send in the last 30 days?
- Do I have a weekly pitching rhythm?
- Do I know exactly who hires me?
If your answers feel unclear…
👉🏾 That’s not a motivation problem.
👉🏾 That’s a structure problem.
Your Q2 Speaking Plan (Simple + Strategic)
Let’s map this out like a CEO, not a hobbyist.
Step 1: Set Your Q3 Goal
- Example: 5 paid talks
- Example: 3 corporate trainings + 2 conferences
👉🏾 Be specific. “More speaking” is not a goal.
Step 2: Build Your Pipeline Math
Your business is a 90-day runway.
- 100 pitches/month
- 10% response rate
- 1–2 calls
- 1 booking
👉🏾 If you want 5 bookings… you need volume.
Step 3: Weekly Pitch Rhythm
- 20–25 pitches per week
- 5 follow-ups per week
- 2 relationship-building messages
Consistency > Perfection
Step 4: Tighten Your Offer
You should be able to clearly say:
✔️ Who you speak to
✔️ What problem you solve
✔️ What transformation you create
If that’s unclear… bookings will be inconsistent.
Step 5: Build Your System
You need:
- A pitch tracker
- A follow-up process
- A calendar link ready
- A one-sheet + bio + topic
👉🏾 This is how you stop starting over every month.
Bankable Tip 💡
Stop asking, “Where can I speak?”
Start asking, “Who already has my audience?”
Then pitch THEM.
That shift alone will change your entire pipeline.
Speaking Opportunities (Apply + Pitch Now)
Here are 5 opportunities to get your name in the room:
1️⃣ 5 Star Conference and Expo
Location: Dallas, TX
Date: Sept 1-3, 2026
Audience:
Join leading subject matter experts, exhibitors, and professionals from across the nation representing:
- Mortgage servicers
- Lenders
- Federal government agencies
- Financial services law firms
- Service providers
- Investors
- Real estate organizations
Looking for:
Leading subject-matter experts, and exhibitors, to teach thousands of professionals representing mortgage servicers, lenders, federal government agencies, financial services law firms, service providers, investors, and real estate organizations from across the nation working towards the common goal of a stronger and united mortgage industry.
Deadline: Not provided so ASAP
2️⃣ From Day One
Location: Virtual or in person events in various cities
Dates: Various
Audience:
Our audience is composed of leaders representing a diverse array of corporations ranging from American Express to Zillow Group, with expertise in such fields as talent acquisition, diversity and inclusion, corporate culture, learning and development, health and well-being, and more.
Looking for:
As a speaker, you’ll be addressing a uniquely motivated audience. Our conferences on business in service to society explore not just the idea of being a good corporate citizen, but being smart, open, and effective in listening for new developments in a fast-changing world. The people who show up are deeply invested in this mission. Looking for speakers who align with these ideals.
Deadline: Ongoing
3️⃣ Innovative Schools Summit San Antonio
Location: San Antonio, TX
Dates: Dec. 4-6, 2026
Audience + Who they are looking for :
The nation’s top K-12 education conference that brings together internationally recognized thought leaders, administrators, teachers and consultants to share innovative best practices and research-based methodologies in an engaging, inspiring event.
Deadline: August 7, 2026
Email Sam Stewart at Sam@AccuTrain.com to inquire about keynote speaker opportunities.
4️⃣ The Congress on Healthcare
Location: Nashville, TN
Dates: March 22-24, 2027
Audience: Healthcare leaders at every career stage
Looking for:
The Congress on Healthcare Leadership offers educational sessions on the most current topics as well as the opportunity to learn from recognized healthcare leaders.
Session Topic Categories:
- Care Transformation
- Career Insights & Advancement
- Current Trends & Strategy
- Financial & Operational Models
- Health Outcomes
- Intentional Leadership
- Workforce Cultivation
Deadline: May 28, 2026
5️⃣ HLTH.
Location: Las Vegas, NV
Date: Nov 15-18, 2026
Audience: SXSW of health--Who attends...
Looking for following topics:
-
Deadline: 2026 app opens May 1 but begin preparing early
- AI and Emerging Tech
- Healthy Aging and Longevity
- Chronic and Specialty Care Improvements
- Women’s Health Optimization and Investment
- Diagnostic and Preventive Health Technologies
- Drug Development and Therapeutics
- Drug Pricing, Biosimilars & Market Competition
- Employer-Sponsored Health
- Genomics and Laboratory Advancements
- Health Equity and Socioeconomic Care Gaps
- Health Policy Updates
- Investment and Market Trends
- Consumer Health and Wellness
- Mental and Behavioral Health
- Cardiometabolic Health Beyond GLP-1s
- Oncology Care and Treatments
- Prevention and Care Model Delivery
- Retail and Pharmacy-led Health Services
- Interoperability and Health Data Infrastructure
- Streamlining Hospital System Operations
Action Step (Do This This Week)
✔️ Set your Q2 booking goal
✔️ Identify 25 places your audience already gathers
✔️ Send your first 10 pitches this week
✔️ Track every single one
10x Is Easier Than 2x
Trying to “just get one talk” keeps you stuck.
When you decide:
👉🏾 “I’m going to build a system that brings me 10 opportunities…”
You move differently.
You pitch differently.
You show up differently.
You become the speaker people pay.
If You’re Ready for Structure…
This is exactly why I created the Bankable Speaker Academy
- the 21-Day Belief. Build. Bank. Jumpstart
Because most speakers don’t need more motivation…
They need:
✔️ Structure
✔️ Accountability
✔️ A real system that leads to revenue
If you’re tired of guessing and ready to build a speaker business that actually pays you…
Email BANK and I’ll send you the details.
You are not waiting to be discovered.
You are building a system that makes you inevitable.
— Dr. Shana
P.S. Note that the newsletter has moved to the 2nd and 4th weeks of the month for distribution.
Responses