The Bankable Speaker NewsletterIssue #18 | Turn Your Book Into a Speaking Business
A Note From Dr. Shana

Last issue we talked about something that many speakers delay for far too long:
Writing your book.
Because if you're serious about building a bankable speaking business, a book is one of the most powerful tools you can have.
It builds authority.
It clarifies your message.
It gives you intellectual property.
And most importantly…
It opens doors to stages.
But here’s what I see happen all the time.
People say they want to write a book…
They think about writing a book…
They outline a book…
…and years pass.
If that’s you, I want to challenge you today.
It’s time to stop thinking about it and just do it.
Your book doesn't need to take years to write.
In fact, inside my Bankable Book Intensive, we’ve helped speakers write, publish, and profit from their books in as liittle as 90 days.
And the best part?
We don’t just write the book.
We build the strategy to leverage it on stages.
Which is exactly what I’m going to teach in my upcoming masterclass.
🎤 Free Masterclass Invitation
Masterclass Title:
Books To Bankable: How to Turn Your Book Into Revenue On & Off the Stage
📅 Friday, March 13
🕛 12 PM CST
If you’ve been thinking about writing a book but haven’t done it yet, this session is for you.
In this masterclass, I’ll help you understand why a book is one of the most powerful tools a speaker can have and how it can elevate your credibility, visibility, and income.
During this session, we’ll cover:
✔ Why every serious speaker should have a book
✔ The role a book plays in positioning you as an authority on stages
✔ How speakers use their books to create speaking opportunities and revenue
✔ The connection between your book, your message, and your signature talk
✔ A behind-the-scenes look at how speakers inside my Bankable Book Intensive move from idea to published author
I’ll also share a simple starting point for anyone who knows they have a book inside them but isn’t sure where to begin.
And if you’re ready to move from thinking about your book to actually writing and leveraging it, I’ll tell you how you can join the next Bankable Book Intensive cohort.
💡 Speaker Strategy Tip
If you want to get booked more consistently, ask yourself this question:
Is my message documented somewhere?
Event organizers love speakers who have:
✔ A clear framework
✔ A documented thought process
✔ Intellectual property they can reference
A book gives you all three.
Bankable Speaker Spotlight
From Idea to Published Author, Yolanda Davis
|
One of our Bankable Book Intensive authors shares how they went from talking about writing a book to actually finishing and launching it.
Their experience shows exactly what happens when you stop waiting and start executing.
5 Vetted Speaker Leads This Week
As always, here are this week’s opportunities. Don’t just glance at them — research them. There are some real gems in this list today. A few I am applying to myself so don't rush through this.
1️⃣ 2026 National Homeland Security Conference
Location: Louisville, KY
Date: August 10-13, 2026
Audience:
The National Homeland Security Conference brings together professionals in Homeland Security, Law Enforcement, Fire and Emergency Management. They include officials in federal agencies, nonprofit agencies, business owners, universities and decision makers who attend to learn about emerging trends in homeland security and see the new equipment and technology available to support their mission.
Looking for:
Presentations that focus on the National Priority Areas (NPAs) will be given special consideration. These include:
- Enhancing the Protection of Soft Targets/Crowded Places (Securing Public Gathering Places)
- Enhancing Cybersecurity
- Supporting Homeland Security Task Forces and Fusion Centers
- Enhancing Election Security
- Supporting Border Crisis Response and Enforcement
Other welcomed topics include:
- Findings from After-Action Reports
- Case Studies
- Active Shooter
- Emergency Management
- Fire Rescue and Emergency Response
- Cybersecurity, Mental Health
- Personnel Recruitment and Retainment
- Policy and Law
- Best Practices and Lessons Learned
- Counterterrorism
- Grants and Program Management
- Planning
- Protecting Critical Infrastructure and Communities
- Public Health
- Training and Exercise
- Human Trafficking
- Emerging Technologies such as AI, Drones, and Counter Drone Activities
- Whole Community Engagement
- Port and Transit Security
- Protecting Schools and Faith-based Organizations
- Intelligence and Information Sharing
- Countering Violent Extremism
Deadline: April 15, 2026
For more info
2️⃣ Association of Women's Business Centers
Location: Denver, Colorado
Dates: September 15-17, 2026
Audience:
Women in leadership and entreprenuership
Looking for:
Topics relevant for women entrepreneurs and in leadership
Deadline: June 1, 2026
3️⃣ IANALP
Location: Seattle, Washington
Dates: April 13-16, 2027
Audience: NALP is an association of over 3,000 legal career professionals who advise law students, lawyers, law offices, and law schools in North America and beyond.
Looking for :
Breadth and Range of Topics Sought
NALP seeks a broad range of topical presentations for its Annual Education Conference. Appropriate topic areas include (but are not limited to):
- Entry-level and lateral lawyer recruiting and integration
- Supporting students and lawyers with disabilities
- The small law firm market
- Law school career counseling
- Lawyer professional development and training
- Law student professional development and professionalism
- Law student public interest counseling
- Public interest lawyer career pathways
- Diversity, equity, and inclusion
- Management and leadership
- Law firm economics and business models
- Emerging legal jobs
- Judicial clerkships
- Research on lawyers and legal careers
- Personal professional development
- Wellness and well-being
Deadline: July 1, 2026
*They ask if travel support is needed*
4️⃣ HealthEVoices by Johnson + Johnson
Location: Princeton, NJ
Dates: Nov 12-15, 2026
Audience: HealtheVoices was created exclusively for online health advocates and health-focused content creators—including patients, care partners and HCPs who use digital channels and social media platforms to share their stories, connect with others, advocate for their communities and drive change.
The HealtheVoices conference is an annual in-person conference that brings together online advocates from across health conditions and communities for an opportunity to learn, share and connect.
Looking for: Speakers with a relevant message for health advocacy audience -- having your own health journey seems to be a plus
Deadline: March 11
*Speakers are compensated and travel/accomodations are covered*
5️⃣ Triple Play Realtor Convention + EXPO
Location: TBD
Date: Dec 7-10, 2026
Audience: Realtors
Looking for following topics:
Appraisal, Brokerage Management, Commercial, Environmental and Contamination Issues, Implicit Bias and Cultural Competency, Legal and Ethics, Property Management, Professional Development, Sales and Marketing, and Social Media and Technology.
The Next Bankable Book Intensive Is Opening
Inside the Bankable Book Intensive, I walk you through the exact system to:
✔ Clarify your core message
✔ Structure your book for impact and speaking opportunities
✔ Write efficiently without getting stuck
✔ Publish professionally
✔ Leverage your book to increase your speaking revenue
This program was designed specifically for experts and speakers who want their book to support their business model.
Not just sit on a shelf.
During the masterclass, I’ll also share how you can join the next cohort of the Bankable Book Intensive.
Keep Building Your Bankable Speaker Business
Remember this:
You don’t have to do everything perfectly.
But you do have to start.
Your voice matters.
Your message matters.
And the audience that needs it is waiting.
Let’s get your book done and make you bankable.
– Dr. Shana
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